Inside TWiT

TWiT.tv Partners with DAX United States for 2027

Sep 3rd 2026 by Lisa Laporte

We have some exciting news for 2027.

Beginning next year, DAX United States will become TWiT’s dynamic ad insertion (DAI) partner, working with us across our podcast network as we continue building the next chapter of TWiT’s advertising business.

This partnership comes at an important time for us. We just stepped back into ad sales directly, reconnecting with brands and agencies and taking a more active role in building partnerships across the TWiT network. That experience reinforced something we have long believed: our strongest advertising partnerships are built when we can work directly with brands, understand what they are trying to accomplish, and create campaigns specifically for the TWiT audience.

So in 2027, we’re taking that one step further.

Embedded ad sales will be fully under TWiT’s purview, giving our team direct oversight of our host-read advertising inventory and relationships with our advertising partners. DAX United States will serve as our DAI partner and will also work closely with our team on embedded advertising opportunities.

For our advertisers, this gives us the best of both worlds. Brands interested in TWiT’s traditional embedded host-read campaigns can work directly with us, while our partnership with DAX United States expands the opportunities available through dynamic audio advertising.

For our listeners and viewers, our approach to advertising remains the same. We want the companies that advertise across TWiT to make sense for our audience, and we want advertising to support the independent technology coverage we have been producing for more than two decades.

We also want to give a special thank you to Rob Walch, VP of Podcast Relations at DAX US / Captivate, for working closely with us as we put this partnership together. Rob has been part of the podcasting industry in the United States for many years, and we’re looking forward to working with him and the DAX United States team as we head into 2027.

“We are honored to be chosen as the DAI and hosting partner for the TWiT.tv network, the most trusted name in tech news podcasts,” said Rob Walch, VP of Podcast Relations at DAX US / Captivate. “TWiT.tv's commitment to delivering high-quality, engaging, and informative tech content aligns with our mission of supplying content creators with the tools needed to best monetize and deliver their shows. We look forward to providing TWiT.tv with tools to help support their continued growth.”

The partnership will support advertising across the TWiT network, including:

And with this announcement, TWiT’s 2027 advertising calendar is officially open.

Brands and agencies interested in reaching TWiT’s audience can work directly with our team on embedded host-read campaigns, takeover sponsorships, and additional opportunities across the network.

We have been building trusted relationships between technology brands and our audience since TWiT launched in 2005. As we head into 2027, we’re excited to have our embedded advertising business fully back under our roof and to add DAX United States as a partner to help us expand our offerings.

We’re looking forward to what comes next.

About DAX US

DAX US is a pioneering digital advertising exchange connecting brands with audiences at scale across music, radio, podcasts, and mobile games. Through DAX, advertisers can reach more than 100 million listeners with impactful formats, smart targeting, and award-winning effectiveness tools. Premium publisher brands on DAX include Deezer, LiveOne, AccuRadio, Live365, and HitsRadio.com.

DAX was created by Global, the Media & Entertainment group, Europe’s largest audio and outdoor company. It launched in 2014 in the UK and 2017 in the United States, with headquarters in New York City’s historic Penn District. Learn more at https://dax.global.com/us/

Learn more: dax.global.com/us/

About TWiT

TWiT.tv has been delivering trusted technology news, analysis, and conversations since 2005. The TWiT podcast network brings together leading voices in technology across cybersecurity, artificial intelligence, enterprise IT, operating systems, consumer technology, space, and more.

Learn more: TWiT.tv

Advertising Inquiries

Brands and agencies interested in advertising with TWiT in 2027 can contact advertising@twit.tv or visit TWiT.tv/advertise.

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